Building a Compelling and Profitable Personal Brand

In today’s competitive market, a strong personal brand is no longer a "like to have", but a "must have”, it is a major asset of the 21st century. Many influencers, professionals, creatives, and thought leaders understand this and use it to connect with their audiences- people connect with people.

However, creating a personal brand can be a daunting, mythical task, but these few tips will make it easy.

Live your brand

In order to build a profitable personal brand, you need to live the brand in your personal life. Let your personal brand follow you everywhere you go. It needs to be a real manifestation of who you are and amplify what you believe.

Have a focus

Don’t try to be "everything to everyone." focusing on one message at a time. Decide what your key message is and stick to it.” It will make it easier to both create content around your personal brand and have others define you.

Tell a story

To create formidable personal brand, you need to tell stories to attract your potential audience. So create a story around your brand that your audience can engage with.

Be genuine

If you desire to have an original personal brand, then you have to be genuine and authentic in everything. This will make it much easier to build and manage your personal brand daily.

Be consistent

Successful personal branding thrives on consistency and narrow focus. It’s much easier to get recognised for one niche if you consistently create content and brand voice around it.

Clement Oladepo is an innovative Brand Manager to individuals and companies in different industries, and the CEO of Beau Ideal Communications, Abuja, Nigeria. #BrandManager #Personalbranding #Abuja #BIC #ClementOladepo #Brands