How To Build Top-of-Mind Brand Awareness That Last

Brand awareness is one of the greatest brand assets every brand strives for. Brand awareness is the extent to which consumers and target audience are familiar with a brand. It is also the degree to which consumers precisely associate the brand with the specific product or service.

Brand awareness is important in the life of a brand because consumers only engage with or purchase products or services from a brand they are aware of. Among other benefits, massive growth, exponential sales and high market share are key benefits of strong brand awareness.

However, these following tips will aid lasting awareness for your brand and make consumers correctly recover your brand from the memory when given a clue or when the product/service category is mentioned.

1. Ensure your brand name is simple and easy to pronounce or spell, expressive, unique and distinct. For instance - Coca Cola has come to be known as Coke.
2. Use potent channels of promotion such as advertising, word of mouth publicity, social media, sponsorships, launching events, etc. to create strong brand awareness.
3. Ensure the brand message to be communicated is consistent.
4. Create reliable brand image, slogan and tag-lines, etc.

It’s also worthy to note that there are brands that require customised brand awareness strategies, and this is why Beau Ideal Communications evaluate every brand in order to create strategies that fit them.

Clement Oladepo is an innovative Brand Strategist to individuals and companies in different industries, and the CEO of Beau Ideal Communications, Abuja, Nigeria. #BrandStrategist #BrandAwarenessTips #Abuja #BIC #ClementOladepo #BrandingTips