How To Secure & Retain Loyal Customers For Your Brand (Brand Loyalty)
The top two secrets of every successful brand we've ever seen are Brand Awareness & Brand Loyalty, and both are achieved through strategic Brand Communication Management.
Brand loyalty is consistent engagement and purchase from your brand. It is the extent to which a consumer constantly buys product/service from same brand. The customer fears purchasing from another brand because of loyalty to a brand.
To secure and retain loyal customers who patronise and refer others to your brand, you need to:
*Offer consistent product/service innovation, customers aren't static but progressive. Move with the customers, this is Apple's secret.
*Deliver every brand promise made to the customers.
*Focus on satisfaction and relationship building.
*Ensure your product/service is always available to prevent loyal customers from switching to other brand, etc.
Clement Oladepo is an innovative Brand Communication Strategist to many brands in different industries, and the CEO of Beau Ideal Communications.
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