How To Choose The Best Brand Name.

 

Brand name is the primary identity of every company. It is one of the brand elements which helps the customers to identify and differentiate one product from another, as a result, it should be chosen very carefully. To choose a brand name that sells, ensure it (is):

1. Unique/distinctive (e.g- Beau Ideal Communications)

2. Extendable (e.g- Beau Ideal Couture, Beau Ideal Properties Limited)

3. Easy to pronounce, identified, and memorised. (e.g-Tide)

4. Gives an idea about product’s qualities and benefits (e.g- Swift, Quickfix)

5. Easily convertible into foreign languages (e.g- Beau Ideal is Spanish and easily convertible to English)

6. Capable of legal protection and registration

7. Suggests product or service category (e.g- Newsweek)

8. Indicates concrete qualities (e.g- Firebird).

9. Portrays good meanings, not bad meanings in other categories. For instance, NOVA is a poor name for a car to be sold in Spanish country, because it means “doesn’t go” in Spanish).

Clement Oladepo is an innovative Brand Strategist to individuals and companies in different industries, and the CEO of Beau Ideal Communications, Abuja, Nigeria. #BrandStrategist #BrandTips #Abuja #ClementOladepo #BrandName