How To Choose The Right Brand Ambassador For Your Brand (Part One).


Companies use brand ambassadors primarily to increase the brand awareness, sales and the brand's image. However, for these goals to be achieved, it's imperative that the right brand ambassadors are used. Using wrong brand ambassadors will not only waste your resources but also damage your brand awareness, trust and patronage.

I have seen brands made the mistake and paid dearly for it. In this part one, I will show you three things to consider before choosing a brand ambassador for your brand.
1. The Personality: Before you choose any brand ambassador for your brand, check the personality, is he/she a questionable or controversial figure. Their questionable character can affect your brand negatively if used. A brand in the USA used a racist as their brand ambassador, and it cost them massive drop in their patronage and loyalty for years despite the ambassadorial reverse.
2. Their Audience: It's very important to know the kind of audience he/she pulls and appeal to before choosing them. This include the age bracket, gender, interest, location, etc. For instance, Burna Boy is good for Chipper as a brand ambassador, he appeals to the youth, and Chipper is mainly used by the youth, so, he can pull more users for Chipper. Davido for Viva Detergent is poor.
Clement Oladepo Consulting is an innovative Brand Strategist to individuals and companies in different industries, and the CEO of Beau Ideal Communications, Abuja, Nigeria. He helps CEOs build globally competitive brands and increase sales through Brand Management.

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